Siba x Celebrity Cruises
When culinary excellence meets the art of travel, something extraordinary happens.
Where Curated Taste Meets Modern Luxury
When South Africa’s beloved chef, businesswoman and global food personality Siba Mtongana stepped aboard Celebrity Ascent, the world took notice. From Barcelona to Porofino, her journey with Cruises International and Celebrity Cruises brought to life a story of modern luxury, flavour, and discovery — and South Africans couldn’t get enough.
This is the story of Siba Mtongana’s voyage aboard Celebrity Ascent, a Mediterranean journey that stirred the imagination of thousands. Every frame captured a new kind of luxury: one defined by connection, culture, and cuisine. Her journey through Barcelona, Nice, Portofino, Florence, Rome and Naples revealed the heart of Celebrity Cruises: a brand built on fine craftsmanship, design-forward comfort, and food that moves you.
Through her lens, audiences discovered what modern luxury feels like when it’s experienced, not just advertised. Now, through an exclusive collaboration with Cruises International, that experience becomes an invitation for you to see the world the Siba way.
Travel Reimagined – See the world differently.
A Collaboration Born of Authentic Luxury
Siba’s journey wasn’t just a cruise, it was a celebration of everything that defines Celebrity Cruises:
- Culinary artistry that rivals the world’s finest restaurants.
- Design-forward ships crafted for modern luxury travellers.
- Immersive Mediterranean destinations from the elegance of Portofino to the charm of Florence.
- Authenticity where every detail is considered, and every moment unforced.
- Curated indulgence from world-class dining to boutique-style accommodation.
- A sense of belonging at sea where exploration meets ease.
For those who followed her voyage, this is your invitation to experience the same unforgettable Mediterranean magic that inspired her.
From Inspiration to Experience
Following the incredible response to Siba’s content, Cruises International is extending that inspiration into opportunity.
This Siba x Celebrity space brings together select sailings that embody her journey, now paired with limited-time Black Friday offers for those ready to turn aspiration into reality.
It’s not about booking a cruise, it’s about experiencing travel that feels intentional, where every sunrise, every flavour, and every destination reminds you what it means to live beautifully. This is your opportunity to:
- Explore the Mediterranean in style.
- Experience the world-renowned cuisine that drew Siba in.
- Enjoy exclusive savings curated just for this collaboration.
Discover Celebrity Cruises: A la carte luxury at sea
Celebrity Cruises is where contemporary design, world-class cuisine, and intuitive service come together to redefine cruising. Each ship is a destination in itself — sleek, artfully crafted, and designed for discerning travellers who appreciate the finer details of comfort, culture, and connection.
For those new to cruising, Celebrity offers an experience that feels instantly familiar yet refreshingly different:
- A floating resort – elegant spaces, stylish staterooms, and quiet corners designed for relaxation.
- Culinary excellence – menus crafted by Michelin-starred chefs, celebrating flavours from around the world.
- Immersive destinations – itineraries that linger longer in port, giving guests time to truly experience each city. And you only unpack once, can you imagine?!
- Effortless sophistication – all-inclusive offerings that make every moment seamless, from dining to drinks to Wi-Fi.
Celebrity isn’t just about travel — it’s about living beautifully, intentionally, and well.
Step Aboard
Revisit the Mediterranean through Siba’s eyes. Explore the culture, the cuisine, and the calm that define Celebrity Cruises — brought to you by Cruises International, South Africa’s most trusted cruise specialists.


